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What is the difference between SEO and SEM?


Working on SEO for your store can feel overwhelming in the beginning, but once you get the hang of it and iron out any issues, it can be as simple as tweaking pages to help them rank better and finding new keywords to create pages for. You’ll begin to see results slowly, but you will see movement increase over time, and SEO will be a great flywheel to bring in new customers for your business.

How do I start SEO?

    Find a keyword which has good search volume
    Understand the search intent of your keyword
    Write your page using your keyword research data
    Optimize your page meta title and description
    Publish your page
    Build links to your page or website

The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on increasing organic traffic, while SEM includes both increasing organic traffic and running paid ads to increase traffic.

SEO Agency is the SEO company trusted by hundreds of Singapore businesses like yours.

Search engine optimization by the professionals in Singapore. Our SEO services will boost the visibility of your business and gain you more customers than ever before.

No matter what the size of your business is or what industry you’re involved in, our SEO packages are tailored to deliver the best results for you.

hoose Leading Seo Agency in Singapore
As Singapore’s leading SEO company, we are able to offer custom tailored campaigns to suit each clients’ specific needs.

When it comes to SEO, no one can match the skills of our SEO professionals.

They will develop an SEO campaign that will bring more traffic to your site, maximise your conversion rates and put more cash in your pockets!
The only way to see what is going on is to scrutinise your site and your competitors to see what works and what doesn’t.

Your site must have content that offers real value for your customers and search engines. Our SEO team offers the best content in the industry.

Whilst SEO forms the basis of most digital marketing campaigns, we also offer our clients a wide range of complementary digital services, including pay-per-click advertising, social media marketing, conversion rate optimisation, and web design and development.

Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

Our Results Are Guaranteed

SEO Agency is one of the most trusted names in Singapore and throughout Southeast Asia. Backed by a reputation of success and guaranteed services that drive results, we will deliver the results you want.

With a team of expert technical specialists behind the wheel, we offer our 90-day ironclad guarantee, utilising state-of-the-art web marketing strategies and SEO Services, delivering tangible results your business expects.




We offer competitor comparison so you can track how your rankings compare with your competitors. With SEO services unrivalled by any of our competitors in Singapore, rest assured you are making the right choice when you choose SEO Agency.

Keyword Analysis

Keyword Analysis is SEO’s core task which involves determining most popular words and phrases among people using search engines for you to understand better which keyword has the highest demand.

The initial step of our process involves the analysis and comparison of keywords of your interest and that of competitors.

Our SEO experts will accumulate the gathered data and utilise the most appropriate SEO tools to help you generate more keyword options. The result of this step is a list of keyword segments for you to choose from efficiently and conveniently.

Make your business stand up from the competition by determining the best strategic keywords for your website’s content. By crafting content that satisfies both your clients and search engines, you may acquire knowledge regarding how prospective clients search for information, services, and products similar to yours.

Although you may already have an idea in mind, you still need to consider if your audience is searching your content. After coming up with your keywords, we can help you look for keywords that most people search for related to your product.

Using helpful keyword research engine tools, you may discover the average monthly search volume of similar keywords to your preference. As you enter these in a keyword research tool, the tool uncovers a search volume of various common keywords, queries, and topics for your content that is relevant to your keywords of interest.

Note that during the process of discovering relevant keywords, the search volumes of your keywords is noticeably varying. Having said so, you may want to consider targeting terms with lower search volumes as they can give you more advantages as being far less competitive. Further learning about search volumes can help you prioritise keywords and choose those with the biggest strategic advantages.

A keyword analysis is a huge part of search engine optimisation, as it can help you be updated to the dynamic search landscape and produce targeted content that draws the right traffic to your site.

Today, there are hundreds, if not thousands, of SEO agencies out there.

And each one of them is good for something.

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

Our SEO services

We’re not big on bragging, but we’re genuinely experts at what we do. Our wide range of SEO services are always evolving to keep on top of emerging trends, and designed to be bespoke so that we can deliver the best results for you. Take a look at our SEO expertise:
Ecommerce SEO

Create a great online shopping experience that gets your best products seen and sold with an intelligent ecommerce SEO strategy.

Learn more
International SEO

Global success requires an international SEO strategy. We’ll take your business to the next level overseas.

Learn more

Local SEO

Your SEO strategy needs to focus on attracting the right audience. If you run a local business, we’ll make sure you’re found by the right people, in the right area.

Learn more about our content marketing strategy !

App store optimisation

Our experts will make sure your app is easily found in search results and delivering great results.

Our approach to SEO

SEO is well known for being a fast-moving and competitive industry. Many of your competitors will have already invested in an SEO agency or in-house experts to rival you in search engines.

But what gives you the edge over them? This is where our talented team of strategic SEO consultants shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.

SEO Content strategy

Content is king in the land of Search Engine Optimisation. Digital Launch has an extended knowledge on how content should be delivered.

From written content of blog posts, web pages and social media posts to photography and SEO photo editing for speed and SEO.

Our content guidelines will also make it easy for you or your staff to follow our lead if you have your own content writers/providers.

SEO website analytics

So how do you rank and how do we show progress? The truth lies in the numbers and we will provide you with just that.

Before we start you will receive a Baseline report where you can see all the current rankings on relevant keywords. Then we work our magic an every month provide you an extensive report of our progress and increase in visibility.

Our report will display the visibility rate in total, rankings per keyword but also rankings of your competitors and how they are doing.

As you may know as the newest update from Google, Google will highlight search results that have a great page experience?

It means if Google sees your website users have a poor experience on your pages, measured by a new set of metrics called Core Web Vitals, Google may not rank those pages as high as they used to be.

This update is called the Google Page Experience update and Google has just announced in April 2021 that the page experience signals in ranking won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.



SEO is a fast-changing game and it is a lot of work you need to do for Google updates, we know. But be ready and be ahead of your competitors or you will leave behind.

At Digital Launch, our team is well-balanced between SEO specialists, UX UI designers, and also expert web designers. By saying that we make sure that your website is always updated according to the latest update from Google Search Engine.

What does an SEO company do? Do I even need SEO services? We answer these questions and more in this detailed guide.

As an Organic Team Lead here at Vietnam SEO, I’ve worked in the SEO field for a while.

While some things in the digital marketing industry change rapidly (Google algorithms, consumer expectations, digital technology), one thing sure hasn’t—when I tell a business owner (or a friend, or a family member) that I work in SEO.

I get the same two questions I’ve been getting since I began my career:

What Does an SEO Agency Do? A Lot, Actually.

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.

Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO.

White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long—and these tactics are usually damaging to your long-term presence (more on that later).

What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:

    Whether or not your website is secure (HTTPS vs. HTTP)
    Whether or not your website is mobile-friendly
    How fast web pages load on your site
    Whether a web page has the correct schema markup (type of website code)
    The quality of your web pages’ content
    The length of your web pages’ content
    Presence of social signals that point back to your website
    Presence of quality backlinks that point back to your website
    Whether or not you have optimized images on your web pages
    The search intent of the user

How do we influence all these factors? Strategically.

WebSITE STRUCTURE ANALYSIS

While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:

    HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
    Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
    Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
    Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
    Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
    Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
    Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
    Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
    Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.

Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.

How Do I Find the Best SEO Company for My Needs?

We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.

OFF-PAGE ANALYSIS

Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more.

The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.

OPTIMIZING CODE AND SITE STRUCTURE:

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.)

When the SEO team at Vietnam SEO optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:

    Structure your site’s navigation so it’s easy for people to find exactly what they want
    Clean up the code in your site so it runs faster
    Eliminate errors Google picks up when it crawls
    Add an XML sitemap so Google’s crawler can quickly visit the different pages
    Add internal links to pages within your site so users can flow to the places you want them to go

OPTIMIZING ON-PAGE CONTENT

Content is king. When it comes to maintaining your website, it’s not a one and done job. You don’t just create landing pages, put them live, and that’s that.

In order to consistently drive organic traffic to your website, you need to constantly be creating new content AND optimizing existing pages on your website. The SEO team at Vietnam SEO will:

    Remove or rewrite duplicate content
    Place keywords in your page titles to help Google rank your pages
    Add well written, keyword rich copy to underperforming landing pages
    Create new landing pages to draw in other visitors
    Add images, format text, and change colors to move more visitors to convert

OPTIMIZING OFF-PAGE FACTORS

Your off-site presence is just as important as your on-site factors—which is why we will work to:

    Use local SEO tactics to improve your position in the search results for local terms
    Find directory listings of your business online, verify them, and update them to make sure they contain accurate information
    Seek out new, valuable directories to add your site to
    Submit press releases about new services your company is offering and other newsworthy items we come across
    Discover noncompetitive blogs in industries similar to yours for whom we can write guest posts in exchange for links

CONTINUED ANALYSIS

Search engine optimization is more than just making these changes to your website. What’s the point of making changes if you don’t analyze the data. At Vietnam SEO, we track, test, tweak, repeat! #TTTR That’s our motto, and we’re sticking to it. Throughout this process we will:

    Monitor rankings, traffic, and conversions on a daily, weekly, or monthly basis
    Use the data we’ve gathered to determine which of the above items will help your site the most


Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.


Vietnam seo master

If you want to do PPC advertising - AdWords is very easy, anyone with international credit cards such as VISA, MASTER CARD is able to register and run ads.
It is much more difficult to do SEO, you can spend a few million dollars to learn SEO or you can hire professional translators to do the job for you faster.
SEM is considered as a tool in marketing and promoting brands, products and services on the Internet. Adwords is short-term: promotion, ... Good will help the website can reach more than 70% of the traffic coming from Google, increasing your credibility and brand on the Internet.
Implementing SEO is a very independent job. But to achieve the best effect, it should be used in conjunction with other tools such as: Social Media, Email Marketing, ..
In Vietnam, SEO is increasingly popular, considered as a money-making profession, a thought-provoking job or a unique creative field! It is estimated that more than 20,000 people are practicing SEO and this number continues to increase.
The role of SEO with Internet Business Entrepreneurship




You are probably wondering, but how do I choose a good agency if I can pick the wrong one and end up worst then when I started? It’s a good question.

Good SEO companies have generated results before either for them or for their clients. If an agency is doing their own SEO, then it’s a good sign they know what they are talking about.

Here’s a list of points to consider when choosing the right SEO company:

    Tailored plan: having an SEO agency that has plans to pick from is a no go. Every business is different and every goal is different, it’s key to have an SEO company that listens to your needs and proposes a plan tailored to your own needs. This is also important because it shows that the agency has spent the time doing their research, understanding your business and your target audience.
    Generated results: if the SEO company in question has testimonials, case studies, make sure to look at them. You can find such reviews on Clutch or even Google My Business.
    In-house team: you should make sure your SEO company has its entire team in-house. A lot of agencies generally outsource their work to independent contractors in order to save money but at the risk of harming the quality of their work. At K6, we hire our people based on talent and not cost.
    Opinion: this is interesting but arguably, good SEO experts have an opinion about any SEO subject you throw at them. If you talk about the latest Google algorithmic update and your expert can’t express how it impacted his strategy then you might be talking to the wrong person.

Of course, this is just a place to start when it comes to choosing the right SEO company. It’s also a question of trust and how well you relate to the person you are talking to. Business relationships can last a long time, it’s why choosing the right SEO expert to help you reach your goal should be something done well.

If your SEO company does not spend the time explaining to you what they do when you ask them, it might be a good time to look for another SEO agency that focuses on making your company collaborate with you.
Can SEO Generate More Revenue?

SEO is an amazing investment because it improves in the long run. It might take a few months before you start seeing results, but after this period your results most likely should go up if you work with the right SEO agency.

The key is hiring the right SEO agency with which you feel like you are working on a team. They spend the time to discuss with you about their strategy and are welcoming anything you see on your end.
SEO FAQ From K6

I decided to list a few frequently asked questions we get at K6in case you wanted more brief information:

1. What is an SEO Company?

An SEO company delivers search engine optimization (SEO) as a service to businesses. SEO is about modifying your website, it’s content and generating backlinks in order to help you rank for desirable Google search.

As your SEO company works, you will start appearing on search engine page results (SERPs) which should help you gain more results.

2. Should I hire an SEO agency?

Yes, an SEO agency can help you save time and money to generate more revenue for your company faster than doing it yourself.

It’s important to keep in mind that every business has different SEO needs and goals and agencies can adapt efficiently to your business.

3. Do SEO companies actually work?

SEO companies generally deliver strong results to their client, but again, there are some agencies that aren’t really good just like in any business.

It all depends on your goals and the SEO company you end up hiring. SEO is a dynamic world that we follow constantly at K6 to deliver results to our clients.

4. How Much Do SEO Services Cost?

SEO services pricing varies wildly depending on what is included in your plan. It can start at $500 and go all the way up to multiple thousands.

The most important part to keep in mind is that SEO contracts should be of at least to a year to generate good results since it’s a continuous process. Feel free to request a proposal if you want our quote!

It’s Time To Take An SEO Decision

After reading this article, you should what an SEO company is, what they do and what are the benefits of working with a strong SEO agency. You’ve probably realized it’s quite important to choose an SEO agency that you trust!

At K6, we always recommend working with an SEO company rather than having someone in the house.

Why? Our SEO team has a lot of experience working on hundreds of projects. What’s more? We almost always cost less than you hiring someone in the house.

While hiring someone who has some technical knowledge of SEO and one or two experiences seems like a good bet, you won’t have the expertise of an entire SEO team supervising the work of that employee.

This is what you pay for when you hire an agency: the combined experience of multiple SEO experts for an affordable price and SEO services.

If you choose to work with an SEO company, we’d be honoured to talk to you to see what your needs are and how we can help your brand reach its goals. Our SEO experts at K6 will help you succeed with SEO.

Why Hire an SEO Company? – Why It’s Important for Business

For online businesses and eCommerce sites the list of requirements for running business is long.

Marketing by itself is filled with a huge selection of marketing types, strategies, and sub-categories that each offer a wide range of considerations.

Most people know about search engine optimization (or SEO) already, but they might not understand how important it can be for long term success.

So why hire an SEO company? Why is SEO important for your business’s website?

With so many other budgeting concerns for online businesses to think about, something like search optimization may get pushed to the back burner.

For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more.

The benefits of hiring an SEO company might not be as apparent when accounting for the time and effort involved, and when considering that sometimes the nature of search engines often means that it feels like a guessing game.

But for experts in SEO the benefits are very clear and the factors involved are much more apparent as well.

Because search engines like Google and Bing often modify their search algorithms, many companies are frustrated by the seemingly arbitrary shifts in traffic and loss of keyword rankings.

For websites that don’t know what they’re doing or for businesses that aren’t aware that they could be doing something wrong – SEO can feel like it’s not worth it.

SEO Companies Offer Better Expertise with Pro Strategies.

So here’s why to hire an SEO agency.

The Numbers Speak for Themselves

Traffic that comes from internet searches represents an enormous percentage of online browsing.

Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue.

People use search to find what they need. It’s as simple as that.

 The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users  find what they need.

Search engines are everywhere now – people perform searches on Google, Bing, Facebook, Amazon, Baidue, etc. all the time. These resources are so ingrained in web browsing behavior that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.

In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment.

A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media.

This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.

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